Communications Toolkit

Good communications work starts with clear thinking. These templates give you a practical place to begin, whether you’re planning a campaign, responding to a media enquiry or showing leadership what your work achieved.

The toolkit contains nine editable Word and Excel templates developed for communicators working across public sector and public facing organisations. Each one gives you a structure you can adapt to your organisation and the work in front of you.

What’s included

• Communications brief — get the information you need before work begins.

• Communications approach — set out a clear direction for a straightforward project or campaign.

• Communications plan — plan more complex work with organisational priorities in mind.

• Stakeholder mapping — identify who matters, what they need and how you’ll engage them.

• Issues and risk register — record risks, responses, owners and outcomes.

• Media response — keep the enquiry, response, sources and approvals together.

• Media log — track enquiries and other media activity.

• Crisis communications checklist — work through the key communications actions when an issue emerges.

• Leadership reporting — move beyond activity counts to explain outcomes, impact and insight.

These are working documents, with prompts to help you ask the right questions and sections you can tailor to your organisation. Use the full toolkit or choose the template that fits the job.

Purchase the toolkit below to download all nine templates in one ZIP file.