Beyond Vanity Metrics
A practical online masterclass for communications professionals who want to measure what matters and report results that leadership will pay attention to.
Fully online
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Self-paced
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Best-practice frameworks
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LAUNCHING SOON!
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Fully online 〰️ Self-paced 〰️ Best-practice frameworks 〰️ LAUNCHING SOON! 〰️
What you’ll learn:
After completing the masterclass you’ll be able to:
Recognise the limitations of vanity metrics
Connect communications activity to organisational priorities
Set meaningful and measurable communications objectives
Understand the difference between outputs, audience responses, outcomes and impact
Identify what communications can (and cannot) reasonably own
Apply a practical measurement and evaluation framework
Turn results into insights that improve future communication
Report the value of your work in the language of leadership
Communications delivers more than clicks, likes and shares
And yet, these are often the measures communications professionals fall back on.
Imagine being able to demonstrate the results of your work in a way that connects directly to your organisation’s goals - and makes leaders pay attention.
Beyond Vanity Metrics will give you the tools to move beyond reporting communications activity and show how your work supports organisational priorities and contributes to meaningful impact.
You’ll learn an industry best-practice approach to measurement and evaluation, informed by leading global frameworks. We’ll explore how to apply it in practice and report your results in a clear, credible and compelling way.
By the end of the masterclass, you’ll feel confident telling a defensible story about the value of your work - helping elevate communications from a tactical function to a strategic one.
You struggle to demonstrate the value of communications to leadership
Your reporting focuses heavily on reach, engagement and activity
You want communications to be recognised as a strategic function
You need a practical measurement approach that works in the real world
You want greater confidence setting objectives and discussing results
This masterclass is for you if:
About your presenter
Shanna Crispin is the Founder of Measured Advisory and a self-confessed communications nerd.
Across almost two decades in media and communications, Shanna has held senior government roles, led communications teams and supported leaders through complex, high-profile issues.
Her work in communications measurement and evaluation has received national industry recognition. She created Beyond Vanity Metrics to help other communicators demonstrate their value - and gain greater strategic influence within their organisations.
Beyond Vanity Metrics is launching soon.
Join the waitlist to receive:
Early access to course registration
10% off your enrolment
Course updates and practical measurement insights