Beyond Vanity Metrics
A practical online masterclass for communications professionals who want to measure what matters and report results that leadership will pay attention to.
Fully online
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Self-paced
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Best-practice frameworks
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LAUNCHING SOON!
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Fully online 〰️ Self-paced 〰️ Best-practice frameworks 〰️ LAUNCHING SOON! 〰️
Beyond Vanity Metrics is launching for early access subscribers on 21st September.
Sign up to be part of the first cohort and receive:
Early access
Lifetime access to online course and resources
Course handbook - your roadmap for better measurement and evaluation
Free 30-minute coaching call at course completion
Downloadable resources, including:
Measured Advisory’s adapted Evidence-to-Impact Cycle - measurement and evaluation framework
Practical guide - Speaking the Language of Leadership
Setting SMART communication objectives
Campaign Evaluation and Insights Reporting template
Access to the $225 introductory offer (normal price $250)
What you’ll learn:
After completing the masterclass you’ll be able to:
Recognise the limitations of vanity metrics
Connect communications activity to organisational priorities
Set meaningful and measurable communications objectives
Understand the difference between outputs, audience responses, outcomes and impact
Identify what communications can (and cannot) reasonably own
Apply a practical measurement and evaluation framework
Turn results into insights that improve future communication
Report the value of your work in the language of leadership
Communications delivers more than clicks, likes and shares
And yet, these are often the measures communications professionals fall back on.
Imagine being able to demonstrate the results of your work in a way that connects directly to your organisation’s goals - and makes leaders pay attention.
Beyond Vanity Metrics will give you the tools to move beyond reporting communications activity and show how your work supports organisational priorities and contributes to meaningful impact.
You’ll learn an industry best-practice approach to measurement and evaluation, informed by leading global frameworks. We’ll explore how to apply it in practice and report your results in a clear, credible and compelling way.
By the end of the masterclass, you’ll feel confident demonstrating the value of your work - helping elevate communications from a tactical function to a strategic one.
You struggle to demonstrate the value of communications to leadership
Your reporting focuses heavily on reach, engagement and activity
You want communications to be recognised as a strategic function
You need a practical measurement approach that works in the real world
You want greater confidence setting objectives and discussing results
This masterclass is for you if:
About your presenter
Beyond Vanity Metrics is an online professional-development course from Measured Advisory, a strategic communications consultancy working at the intersection of communications, behavioural science and organisational evidence.
Founder, Shanna Crispin, is a self-confessed communications nerd.
Across almost two decades in media and communications, Shanna has held senior government roles, led communications teams and supported leaders through complex, high-profile issues.
Her work in communications measurement and evaluation has received national industry recognition. She created Beyond Vanity Metrics to help other communicators demonstrate their value - and gain greater strategic influence within their organisations.